Cheri Blum in the early 2000s to the amazement of the art licensing industry. Her simple and elegant florals with an old world charm was just what consumers were looking for. And Cheri's agency Wild Apple Graphics Licensing were able to get deals for her art in a very short time.
For most artists it has taken them the proverbial "ten" years to become successful enough that their art is recognized by consumers and licensed on many products. Xavier Roberts' Cabbage Patch Kids series hit it big in the 1980s. And one of the latest overnight success stories are doll makers David Horvath and Sun-Min Kim with their Uglydoll series. It did take them ten years while it took artists Jim Shore and Susan Winget longer, and artist Kelly Rae Roberts somewhat shorter. Below are links to their stories. Note: Characters usually are animated first and then licensed. But Uglydoll was licensed and now will become an animated film.
Artist journeys in becoming successful art licensors.
• David Horvath and Sun-Min Kim
"David Horvath and Sun-Min Kim: The Doll Makers"
"Uglydoll to be an Animated Film"
• Jim Shore - bio
• Kelly Rae Roberts - "Small Steps (Leading to now)"
• Susan Winget - bio
• Xavier Roberts - "Cabbage Patch Kids" on wikipedia.org
So the lesson learned in this editorial is to NOT quit your day job because being successful in licensing your art is not immediate. Also you may never be able to make a living in licensing your work. I estimate that less than 50% (probably much less) of the artists that license their art make a living doing it and they need to supplement their income by some other means.
"Licensed Art - Getting Paid Takes a Long Time"
Your comments are welcome. Please click on the comments section (below) to write your comment.
If artists do not sell products to consumers, why should they read magazines aimed at retailers? The reason is that retailer publications s...
Frequently asked questions by artists about POD (print on demand) websites are "can I make money by opening a POD store and will it hur...
With less than three months before the two 2017 United States licensing trade shows take place ( SURTEX and International Licensing Expo ),...
If artists hope to license their art to manufacturers, they need to create art that consumers want to see on products. Therefore, artists in...
Although attendance at the January 2018 Atlanta International Gift and Home Furnishing Market at AmericasMart Atlanta seemed to be down from...
Licensing art to manufacturers is a challenge. The competition among artists to license their work is growing as more and more artists enter...
When I first started researching the licensing industry over 15 years ago, each manufacturer used many art styles. But now that has changed ...
Art Licensing Editorial - 2017 January Atlanta Gift & Home Furnishings Market Trends / Record-Breaking AttendanceAmericasMart Atlanta, the home of the Atlanta International Gift & Home Furnishing Market, reported a VERY successful show in the artic...
Macintosh computers operating systems (OS) have time saver options, robust ways to find and organize files, and other cool things that many ...
Coffee mugs with art on them are sold in all sorts of retail stores but not much of the art is licensed to companies that make the mugs. Wit...