Senin, 14 Mei 2012

Licensing: 2011 Top 125 Global Licensors

Disney, consumer products, entertainment, characters, and sports earn the largest revenue in licensing their brands. In comparison art Licensing is a small segment of the huge licensing industry so it is not a surprise that there were only a few art licensors listed in the article "Top 125 Global Licensors" for 2011. It was published in the May issue of License! Global magazine by Advanstar Communications (page T1-T31, after page 26). For 2011, Thomas Kinkade's art was listed as selling $425 million on product at retail, Jim Shore's art $148 million, agency MHS Licensing artists art $96 million, and agency Art Impressions artists art $65 million. Some of the artists that previously made the list has not make it the last two years. That indicates that the depressed economy has drastically affected art licensing revenues.

Read the following articles that show the ebb and flow of products sold at retail of art licensed by the top art licensors.

• "Tracking the Success of Top Art Licensors" (from 1998 to 2008)

• "2009 Top Art Licensors"

"2010 Top 125 Global Licensors"

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